Stand in the soda pop aisle at the supermarket, surrounded by rows of brightly colored plastic bottles and metal cans, and it's easy to conclude that the main environmental problem here is an overabundance of single-use containers: If we simply recycled more of them, we'd go a long way toward minimizing impacts. In reality, most of the environmental impacts of many consumer products, including soft drinks, are tied to the products inside, not the packaging, according to an environmental engineer.
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