People are more persuaded by the actual messages contained in social media posts than they are by how many others viewed the posts, a new study suggests. Researchers found that when people watched YouTube videos either for or against e-cigarette use, their level of persuasion wasn't directly affected by whether the video said it was viewed by more than a million people versus by fewer than 20.
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Tuesday, May 11, 2021
People are persuaded by social media messages, not view numbers
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